Tag Archives: web-photography

Last summer I did a shoot for the Carman Ranch website.  It was fascinating working with Cory Carman, a real forward thinker in the field of grass-fed cattle ranching.

We spent a long time looking at other ranch websites debating the use of photos of cows on the site (do people want to see the animal they are eating?).  Many ranches feature big bloody steaks and cowboys wrangling in clouds of dust – to which Cory replied “That’s not Carman Ranch”.  After spending some time with her cows and her fields I understand why.  Cory’s cattle don’t need any wrangling – they simply follow her around (she moves them every ten days so to avoid overgrazing).  And she doesn’t think we should be eating enormous steaks every day, but that grass-fed beef can be a small part of a healthy, responsible diet.  It’s all about the cows -and Cory believes her customers want to know how the cows are treated, rather than ignoring where meat comes from – so in the end she decided to feature them on the site.

Black angus nose in a field of new spring grass.

This outtake, one of my favorite images from the shoot, was not chosen for the site.  But you can see which ones were here:

www.carmanranch.com